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As a Digital Marketer, do you think it is more advantageous to position yourself as an all-rounder or a specialist?

Answered by Kevin Lew, digital marketer

The "The future of work" is exhilarating, exciting and scary at the same time. Technology has literally changed every aspect of the way any business operates and never before in history has that change occurred so fast. As we advance further with technology, we deal with constant changes in our work, organization, and surrounding.

Both roles are important but with some exceptions, most companies prefer one over the other. For example; If you are looking for a heart operation, you are to find a heart surgeon to perform the operation compared to a general practitioner.

I established my network by investing in my education and acquiring skills, exploring and attending various networking events. Establishing my visibility, presence and building my brand awareness was a major key milestone in my journey.

I believe that positioning yourself as an all-rounder in the digital world offers your clients the advantage to embrace a "One-Stop-Solution" rather than dealing with multiple people.

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