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As a digital marketer, what do you think of the General Data Protection Regulation (GDPR)?

Answered by Thibault Lemaitre, digital marketing consultant

I'm all for it, personally and professionally.

When you look at how much money Facebook and Google are making from the entire digital marketing, at the practices in the industry, and how far advertisers have gone to worsen the experience for everyone, it's hard not to feel angry.

GDPR to me is doing something that should have been thought about years ago. I've talked about it on my blog.

Too many people are still in the dark about their own data and privacy. Part of it comes from a digital literacy problem where they are part of an older generation, or they don't work in the tech field in their professional lives, so it's hard to know or to spend some time learning about this.

We've seen how bad the entire web experience is when you have ads tracking you everywhere. Whether that's the loading speed of a page, or websites like Facebook tracking you even if you're logged out or even if you don't have a profile. It's like being in an abusive relationship and coming back for more. For me, GDPR changes that: it forces companies to think about what data they collect and come clean about what they want to use it for. And there are repercussions for the dirtiest players. It's already started.

On a personal level, that's also why I decided to join my friends working on Varanida: it's a more pragmatic approach to the advertising model where you try to create a better relationship for everyone, web users like you and me, but also advertisers and publishers.

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