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As a freelancer, do you think voice will be the next big thing in social media marketing?

Answered by Thibault Lemaitre, digital marketing consultant

Absolutely! I've actually been a big fan of voice as a medium for quite a few years. I've been listening to podcasts on and off ever since I was a teenager, and I loved being able to hear interesting thoughts through voice while I was commuting on the bus to school. I also find voice very useful because you can listen passively while doing certain activities that require your vision or your hands. In my case, I love, absolutely love, cooking while listening to a podcast or an audiobook! Especially if I'm alone!

Anytime I'm alone and working, I usually have my headphones on with the podcast or an audiobook. I'm still focused on where I'm walking to and what I'm going to do, but at the same time I'm either gaining knowledge or being entertained and that's priceless!

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