As a social media marketer, do you have any tips for people trying to sell info products with Facebook ads?

Use Facebook Audience Insights tool to do competitor research. Look for companies and individuals who offer similar products and drill deep into what other brands their audiences share an affinity with.

Target the audiences of your competitors in order to increase your own reach.

When it comes to ad copy and creatives, look up the best performing ads in your niche through AdEspresso.

Copy from the best and model what already works. Do not try to reinvent the wheel.

Unfortunately, Facebook does not offer a white hat marketing option yet to target group members. If that feature becomes available in the future, then it is going to be a gold mine.

When it comes to general ad strategy for info products:

1. Use front-loaded value delivery - educate and entertain people before selling;
2. Use plenty of success stories and show prospects that regular people have been able to see results by using your products;
3. Inject urgency - open your sales channels for certain periods of time before closing them again and create a feeling of scarcity.

Other answers by Leo Kipfelsberger:

• Where do you get better returns as a social media marketer? Instagram or Facebook? in category Facebook ads
• Do you feel like Facebook ads become more restrictive over the years, and where do you think this space is headed? in category Facebook ads
• What is it like to return home after traveling as a digital nomad? in category Travel
• What is your favorite client to work with as a social media marketer? in category Facebook ads
• What's a quick-to-use drag-and-drop Wordpress theme? in category Blogging

Other answers in the category Facebook ads:

• How do you keep your skills competitive as a social media marketer?
• Can you give an example of what a successful Instagram ad campaign looks like?
• Can Facebook ads work for comedians?
• How do you make good YouTube videos?
• What is your favorite client to work with as a social media marketer?

Some random answers on our wiki :

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• Any tips for making the most of the Nomad Cruise? by Patrick Farrell in category Retreats
• What's the mindset of any successful entrepreneur? by Natalie Sisson in category Startups
• What is the hardest part about YouTube? by Jacob Laukaitis in category YouTube
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• What motivated you to travel so fast? (change cities/countries every month as opposed to every 2-3 months) by Thibault Lemaitre in category Travel
• How do you market a book on Amazon? by Natalie Sisson in category Publishing
• What do you think is the most difficult part of selling info products to a cold audience? by Lukas Paskauskas in category Marketing