Answered by Leo Kipfelsberger, Facebook marketing consultant
Use Facebook Audience Insights tool to do competitor research. Look for companies and individuals who offer similar products and drill deep into what other brands their audiences share an affinity with.
Target the audiences of your competitors in order to increase your own reach.
When it comes to ad copy and creatives, look up the best performing ads in your niche through AdEspresso.
Copy from the best and model what already works. Do not try to reinvent the wheel.
Unfortunately, Facebook does not offer a white hat marketing option yet to target group members. If that feature becomes available in the future, then it is going to be a gold mine.
When it comes to general ad strategy for info products:
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