As a social media marketer, do you have any tips for people trying to sell info products with Facebook ads?

Use Facebook Audience Insights tool to do competitor research. Look for companies and individuals who offer similar products and drill deep into what other brands their audiences share an affinity with.

Target the audiences of your competitors in order to increase your own reach.

When it comes to ad copy and creatives, look up the best performing ads in your niche through AdEspresso.

Copy from the best and model what already works. Do not try to reinvent the wheel.

Unfortunately, Facebook does not offer a white hat marketing option yet to target group members. If that feature becomes available in the future, then it is going to be a gold mine.

When it comes to general ad strategy for info products:

1. Use front-loaded value delivery - educate and entertain people before selling;
2. Use plenty of success stories and show prospects that regular people have been able to see results by using your products;
3. Inject urgency - open your sales channels for certain periods of time before closing them again and create a feeling of scarcity.

Other answers by Leo Kipfelsberger:

• Do you learn the local language when you travel as a digital nomad? in category Travel
• As a freelancer, how do you keep clients while increasing fees? in category Freelancing
• Do you prefer short-term or long-term clients as a freelancer? in category Freelancing
• How many hours do you work per week as a Facebook marketer? in category Facebook ads
• Is the digital nomad lifestyle popular in Germany? in category General

Other answers in the category Facebook ads:

• What is your client acquisition strategy as a social media marketer?
• How do you make good YouTube videos?
• What is your worst work experience with a client as a social media marketer?
• Do you feel like Facebook ads become more restrictive over the years, and where do you think this space is headed?
• How to effectively market with a Messenger bot?

Some random answers on our wiki :

• Do you prefer to use pre-designed platforms or to code/do-it-yourself? by Jacob Laukaitis in category Productivity
• How to securely store funds in cryptocurrencies? by Benomad Community in category Finance
• What are your most effective client acquisition channels and how do you create interest in your service offerings? by Thalassa van Beek in category Freelancing
• How has search engine optimization changed since 1998 as compared to 2018? by Dan Lawrence in category Search engine optimization
• What amenities do digital nomads expect from a co-working space in a tourist location? by Christopher Dodd in category Remote work
• What strategies do you use to turn potential prospects into clients? by Thalassa van Beek in category Freelancing
• How do you encourage membership site members to stay? by Jill Stanton in category Communities
• How much do you spend for transportation since you change cities/countries every month? by Thibault Lemaitre in category Travel
• What are your all time favorite digital nomad books? by Jacob Laukaitis in category Books
• Any tips for making the most of the Nomad Cruise? by Patrick Farrell in category Retreats