Answered by Leo Kipfelsberger, Facebook marketing consultant
In 2018, I created and managed a campaign for an Australian comedian which was the most fun I've ever had with an ad campaign, albeit it was not the most lucrative.
Being a comedian, she had loads of video content available to be used for marketing which was perfect since her videos were exactly what the Facebook platform was designed for - viral, engaging, entertaining, and highly shareable content.
Her ads were not even perceived as ads since they were designed to make people laugh and subtly incorporate a CTA to check out tickets for her next available show.
We sold out 2 arenas - in Melbourne and Sydney - with a minimum amount of ad spent as her campaigns received several thousand organic shares that we did not have to pay for.
It was a truly epic campaign! Also, it was amazing to work on because it didn't feel like selling but rather entertaining.
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