Answered by Thibault Lemaitre, digital marketing consultant
Short term is interesting because you can more easily plan ahead in terms of efforts, work, and money.
However, I'm a bit more excited and interested by building a relationship with my clients, and knowing that we can openly communicate and trust one another. When you work short term or with a new client, you have to start all over again and there's a fair amount of â€˜figuring out what's okay and what's not'.
It's similar to dating vs. being in a trusting relationship with a partner ;)
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