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How do you make good YouTube videos?

Answered by Jacob Laukaitis, marketer

Here are my best tips for creating great YouTube videos:

  1. The most important thing about creating videos on YouTube at the beginning is not to care about the views you will get. You should be as happy getting 23 views as getting 1,000,000 views, HONESTLY. Why? Because there are millions of videos out there competing with your videos and obviously getting noticed and building an audience is incredibly difficult and time-consuming. If you're only focused on results, you'll quit after the first obstacles. If you're simply happy creating stuff, you won't care too much and continue doing it for a long time, which will significantly increase your chances of success.
  2. Focus on telling a story. I know the “highlight” videos look incredibly cool (I mean have you seen Sam Kolder's stuff? It's INSANE. See just one of the many examples. You need to understand that it's all about the story. Even if you want to go down the “highlight” route, think about the story FIRST and the cool shots second. Because all the cool effects won't keep people interested for more than a couple of minutes if there's no story.
  3. Find your style. When I started doing YouTube, I couldn't understand how important it is to be unique. No one needs another Pewdiepie. No one needs another Casey Neistat. No one needs another Sam Kolder. But everyone needs and wants YOU with all your human faults and all your weird characteristics and your unique thoughts and emotions. There are generally four things video creators focus on - inspiration, education, entertainment, drama. Figure out what you want to achieve with your videos and focus on that. But always remember - you are awesome the way you are and no one's gonna change that. So be yourself!

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