Answered by Natalie Sisson, business and lifestyle strategist
There are multiple ways. The most strategic one is to use your existing audience to market to (email list, social media platforms) - sending them the direct link to go and buy it (with a good writeup on why they should, who it's for and how it will help them).
Then of course you can use ads (Google, Facebook, Instagram, LinkedIn) - depending on where your audience is at and base it on clicks through to your Amazon book page.
Then we head into tapping into other peoples' audiences by lining up podcast interviews (before your book goes live) so they all land in the first week of sale and point listeners to buying your book. Same can be said for guest posts, other interviews and, for example, Facebook Lives.
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