How do you market a book on Amazon?

There are multiple ways. The most strategic one is to use your existing audience to market to (email list, social media platforms) - sending them the direct link to go and buy it (with a good writeup on why they should, who it's for and how it will help them).

Then of course you can use ads (Google, Facebook, Instagram, LinkedIn) - depending on where your audience is at and base it on clicks through to your Amazon book page.

Then we head into tapping into other peoples' audiences by lining up podcast interviews (before your book goes live) so they all land in the first week of sale and point listeners to buying your book. Same can be said for guest posts, other interviews and, for example, Facebook Lives.

Other answers by Natalie Sisson:

• Should you write just one book or more? in category Publishing
• What makes you happy as a digital nomad, and how do you find time to be happy? in category General
• How much does it cost to self-publish a book? in category Publishing
• What are your top tips for bringing a group or community closer together? in category Communities
• Which political views does 'freedom' translate into for you? in category Philosophy & politics of digital nomadism

Other answers in the category Publishing:

• What service do you use to manage your book order fulfillment?
• How many hours per day do you spend writing while writing a book?
• How much does it cost to self-publish a book?
• What are the main branding benefits on writing a book?
• How do you get book reviews from high profile writes and entrepreneurs?

Some random answers on our wiki :

• Why did you choose dropshipping as your main initial digital nomad business? by Johnny FD in category Dropshipping
• How do you manage to learn the languages from the countries you travel? by Linas Vastakas in category Languages
• What kind of networking groups and events can you most recommend for digital nomads? by Patrick Farrell in category Retreats
• What are some of your productivity tips? by Natalie Sisson in category Productivity
• Does dropshipping still work and how expensive is it? by Johnny FD in category Dropshipping
• How do you go about creating online courses from scratch? by Lukas Paskauskas in category Online courses
• What is the best job for a digital nomad? by Christopher Dodd in category Remote work
• What strategies do you use to nurture and retain current clients? by Kevin Lew in category Freelancing
• You have a lot of interests, so what is your secret of staying productive and not getting overwhelmed by to many projects? by Patrick Farrell in category Startups
• Any tips for communicating for a remote team? by Saba Bosuener in category Remote work