How do you market a book on Amazon?

There are multiple ways. The most strategic one is to use your existing audience to market to (email list, social media platforms) - sending them the direct link to go and buy it (with a good writeup on why they should, who it's for and how it will help them).

Then of course you can use ads (Google, Facebook, Instagram, LinkedIn) - depending on where your audience is at and base it on clicks through to your Amazon book page.

Then we head into tapping into other peoples' audiences by lining up podcast interviews (before your book goes live) so they all land in the first week of sale and point listeners to buying your book. Same can be said for guest posts, other interviews and, for example, Facebook Lives.

Other answers by Natalie Sisson:

• Where do you start when you're at step 0? in category General
• What are some of your productivity tips? in category Productivity
• What has been the best way for you to get leads to your website and as ongoing customers? in category Marketing
• What makes you happy as a digital nomad, and how do you find time to be happy? in category General
• What service do you use to manage your book order fulfillment? in category Publishing

Other answers in the category Publishing:

• What are the main branding benefits on writing a book?
• How much does it cost to self-publish a book?
• How many hours per day do you spend writing while writing a book?
• How do you get book reviews from high profile writes and entrepreneurs?
• What service do you use to manage your book order fulfillment?

Some random answers on our wiki :

• I'm in a CS program at a top-10 college. When I graduate in two years, I want to travel indefinitely, while generating a decent income stream with apps and freelance work. How and where can one become a digital nomad? by Christopher Dodd in category Software development
• Any tips for choosing effective YouTube video titles? by Jacob Laukaitis in category YouTube
• How do you find clients for legal serivces that don't mind that your services are being carried out remotely? by Larissa Bodniowycz in category Law
• What is your travel goal as a digital nomad? by Leo Kipfelsberger in category Travel
• Why are you building a personal brand? by Kristin Wilson in category Marketing
• How do you make friends while traveling solo? by Andrea Valeria in category Travel
• I want to become a travelling filmmaker - what are the best courses/resources to get started? by Anthony Knowles in category YouTube
• Do you get bored of those beautiful views you see while traveling as a digital nomad? by Jacob Laukaitis in category Travel
• What was it like to scale an e-commerce store in the early two thousands? by Dan Lawrence in category Startups
• How do you network with other entrepreneurs in your field? by Jill Stanton in category Startups