Answered by Jacob Laukaitis, marketer
For creating videos:
The most important thing about creating videos on YouTube at the beginning is NOT TO CARE about the views you will get. You should be as happy getting 23 views as getting 1,000,000 views, HONESTLY.
Because there are millions of videos out there competing with your videos and obviously getting noticed and building an audience is incredibly difficult and time-consuming. If you're only focused on results, you'll quit after the first obstacles.If you're simply happy creating stuff, you won't care too much and continue doing it for a long time, which will significantly increase your chances of success.
FOCUS ON TELLING A STORY. I know the "highlight" videos look incredibly cool (I mean have you seen Sam Kolder's stuff? It's INSANE. Just one of the many examples: https://www.youtube.com/watch?v=QJbpJQscn9E), but you need to understand that it's all about the story. Even if you want to go down the "highlight" route, think about the story FIRST and the cool shots second because all the cool effects won't keep people interested for more than a couple of minutes if there's no story.
For marketing videos:
Reach out to journalists. When you make a video that you think might interest some journalists or bloggers, reach out to them. When I did my first North Korea video, I had a VA google journalists who have covered other YouTube videos about North Korea and later reach out to them. In this way, we got quite a bit of external traffic from them and eventually got featured by YouTube's algorithm (which is basically the ultimate goal for any of your videos);
Submit on social platforms. I've had a little bit of success on platforms like BoredPanda, 9Gag, Reddit, and others for my most famous videos, but there are literally hundreds of platforms you can submit your content to, so spend some time doing that and see how it goes.
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