Answered by Leo Kipfelsberger, Facebook marketing consultant
Few advertisers or companies manage to recoup/break even their ad spent by just running ads to cold audiences and hoping for revenue to roll in immediately.
According to marketing psychology analysis, it takes customers 7 - 20 touch points on average before they make a purchase decision.
That's why it's vital to have a solid retargeting strategy in place.
Advanced marketers even go as far as to retarget warm audiences at up to 7 different stages of the customer buying journey.
For example, you have an e-commerce store:
Following this strategy is much more likely to yield a profitable ROI rather than just sending ads to cold traffic.
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