Answered by Natalie Sisson, business and lifestyle strategist
It's a brilliant way to get credibility, build your brand and also build out your thought leadership. Just the act of writing a book gets you very clear on your message, purpose and what value you offer.
I also think it can be an incredible business tool. Most people don't make money on books alone, they make it off the â€˜back' end such as selling a course, speaking, workshops and so on.
I'm starting a business on this, helping people strategically market their book (with the aim of it being a bestseller) and then building it out into a business with multiple revenue streams.
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