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What are the main branding benefits on writing a book?

Answered by Natalie Sisson, business and lifestyle strategist

It's a brilliant way to get credibility, build your brand and also build out your thought leadership. Just the act of writing a book gets you very clear on your message, purpose and what value you offer.

I also think it can be an incredible business tool. Most people don't make money on books alone, they make it off the ‘back' end such as selling a course, speaking, workshops and so on.

I'm starting a business on this, helping people strategically market their book (with the aim of it being a bestseller) and then building it out into a business with multiple revenue streams.

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