Answered by Kristin Wilson, relocation consultant
My main tip is to get to know yourself really well, identify what's important to you, what you want to contribute, to who, where your clients/tribe are hanging out, and also outline some long-term goals. I did a lot of reading, meditating, learning, soul-searching, and testing before coming to the decision about launching my brand, Traveling with Kristin. I also bought (probably too many!) web domains before picking one.
You don't need to spend years doing this, in fact, it's better to fail fast and often rather than hesitating to start, but the most important thing is for your personal brand to reflect who you are and be authentic, since it should accompany you throughout life. For example, I never saw myself as a fashion blogger or traditional travel blogger, because those things didn't interest me or go deep enough. I love travel, but I also love delving into the philosophical, logistical, and academic sides of a location independent lifestyle. This is why YouTube, Medium, and LinkedIn appeal to me over Instagram, Snapchat, Twitter, Facebook, etc. So I create content that interests me, helps others, and makes sense all around. I want my content to be thoughtful and professional but also let my personality show through.
This is actually a great website to start with regarding developing a personal brand.
Other answers by Kristin Wilson:
Other answers in the category Marketing:
Some random answers on our wiki :