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What are your top marketing channels and what insights into those do you have?

Answered by Jill Stanton, Entrepreneur & blogger

I used to focus solely on Facebook (specifically groups), but this year made a big change and am now focusing on:

  • Our website (free guides, a quiz we have coming up and our weekly content)
  • Instagram
  • Our podcast
  • Our email roundup series The Hook Up
  • YouTube (starting in Q2 with video)

We chose these because for us, they are our main engagement drivers (Instagram and podcast specifically) and is where we love to focus our time and energy when it comes to creating content for our audience.

I also think that what works for one person may not work for the other as it's audience-dependent.

So the main thing is figuring out where YOUR audience is hanging out and which platforms you are willing to commit to being consistent on day in and day out

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