Answered by Jill Stanton, Entrepreneur & blogger
I think our biggest "failure" and lesson was learning to ASK your audience what they need help with (vs assuming you know and creating/launching something they don't want) and then PRE-SELLING your offer before you actually create it.
Another big lesson for us was to always focus on building an audience and traffic that we own (i.e. website traffic and our email list)!
I think a lot of us online entrepreneurs get caught in the weeds and operations of our business (customer support, fulfillment, creating/launching/promoting etc.) that we take our foot off the gas when it comes to building an audience.
However, here is one thing I know FOR SURE: attention is THE currency online and when you have it, everything becomes easier!
That means you need to always prioritize creating content, marketing and audience building or you'll watch your business start to flatline.
As for how we've overcome just about every obstacle we've ever faced -- we've come to realize that it's not always going to be easy....but that's what makes it worth it.
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