Answered by Leo Kipfelsberger, Facebook marketing consultant
My worst one was a client who had contacted me 10 days before her next webinar was supposed to go live and wanted to have an entire sales funnel setup with a marketing and retargeting strategy in place by the time the webinar launched.
I told her that given the time frame, this was quite impossible to set up while preventing any technical hiccups.
She decided to go forward regardless and I decided to hire a couple of freelancers to help with the tasks.
Throughout the duration, she tried to micro-manage every aspect of the setup thereby slowing down the process enormously.
2 days before we were supposed to go live, she had a panic attack as her content for the webinar was not yet ready and decided to cancel the entire contract.
At the time, I was still linked to a freelance site and did not want to risk negative reviews - so I took the hit, allowed her to cancel, and had to pay off the other freelancers.
Shit happens. Lesson learned.
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