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What would you recommend to people who can't get their business past a certain size?

Answered by Dan Lawrence, SEO and e-commerce specialist

I would always carry out market research and analyse my performance within that market, primarily search engine optimization performance.

If there was still room for organic traffic improvements then focus on that. If not, or if I was already doing very well , then I would look at CRO (Conversion Rate Optimisation) to squeeze the maximum out of existing traffic.

At the end of that if I was still not growing, I would have to ask myself if targeting that market is worth it. You have to chose carefully where to fight your battles, and don't bother choosing trying to start a battle you are not confident you will win. So investigate other but related markets to leverage what you have learnt from the market you did not quite succeed in, for example a related niche or micro niche.

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