When making YouTube videos, do you think that gear matters or is it all about the story?

99% of the work is the story, trust me. When it comes to my videos, for example, I'm an absolutely terrible videographer and editor - I'm just using a cheap pocket camera. Also, I don't have any fancy lenses, gimbals, or drones.

However, I focus 100% on telling stories and if people enjoy that, not much else will matter. Of course, better cinematography won't hurt, but we are wired to be attentive and interested in stories, not just nice views.

Other answers by Jacob Laukaitis:

• Opportunity looks a lot like hard work. What is the hardest part of building a successful business? in category Startups
• I am a 18 year old about to go to college next year. Any advice for starting an online business while in school? in category Books
• How do you know if your business is successful? in category Remote work
• What are some tips on making YouTube titles? in category YouTube
• What are your all time favorite digital nomad books? in category Books

Other answers in the category YouTube:

• What strategy did you adapt to get 1M views?
• How do you keep eye contact with the lens of the camera and how to not feel awkward when people stare at you while you vlog?
• Any tips for choosing effective YouTube video titles?
• I want to become a travelling filmmaker - what are the best courses/resources to get started?
• What is the hardest part about YouTube?

Some random answers on our wiki :

• Can you give an example of what a successful Instagram ad campaign looks like? by Lukas Paskauskas in category Facebook ads
• If you did not do digital marketing, what freelance work would you do? by Thibault Lemaitre in category Affiliate marketing
• Is becoming a digital nomad too competitive to get into right now, are there still many opportunities out there? by Jacob Laukaitis in category General
• Approximately around how much would one person need per day to do sustainable long term travel? by Patrick Farrell in category Travel
• How important is it to put a face instead of a logo/name in social media marketing as a freelancer? by Thibault Lemaitre in category Freelancing
• What are your top 5 best books related to becoming or being a digital nomad? by Thibault Lemaitre in category Books
• What is the best way to make $1,200 per month from home without coding skills? by Adrian Ingram in category General
• As a digital nomad, what do you think about banks regulating cryptocurrencies? by Thibault Lemaitre in category General
• How many clients do you prefer to have at the same time as a freelancer? by Leo Kipfelsberger in category Freelancing
• How do you deal with finances/withdraw money in different places around the world with your main bank account being in your home country? by Andrea Valeria in category General