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When starting a new project, where do you get inspiration as a digital marketer?

Answered by Thibault Lemaitre, digital marketing consultant

It really depends on:

  • What the client needs from me;
  • The type of work they expect;
  • Their current philosophies, values, industry, product, and audiences;

The last is for instances where I may have to represent them in front of potential and existing customers, so I need to get a sense of the type of voice that I need to use.

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